A new, modern day interpretation of the ancient marketplace is rapidly growing across the United States and the majority are thriving. A marketplace is described as a group of retailers or venders that are congregated in one area to sell a diverse variety of goods and services, mostly from the local community, although others include […]
The limousine as we know it, the long, stretched Cadillac or Lincoln with seating for up to nine passengers is dying a slow death. Taking the limo’s place has been normal-sized luxury sedans (BMW 7-Series/ Mercedes-Benz S-Class) and luxury SUVs (Cadillac Escalade/Lincoln Navigator). But these vehicles lack some of the comfort features, flexibility, privacy, and […]
Narcissism is a rapidly emerging consumer emotion that has the potential of dramatically changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissistic behavior is a by-product of the evolving psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on […]
Nearly half of consumers under the age of thirty-five indicate that they stop patronizing a brand because they are bored with it. Iceology Research Communities, January 2019 While in the past brands could count on the traditional metrics of defining customer satisfaction, great customer service, high quality merchandise and a strong value proposition to […]
the ice report 
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