Gender continues to trend neutral

PacSun recently expanded its retail and merchandise portfolio with a gender-neutral format devoted to children. Dubbed PacSun Kids, the new brand’s debut shop neighbors its location at Mall of America, Bloomington, Minnesota. The 1,435 sq. ft. store does not provide any specific girl or boy styles or fits and boasts a colorful and high energy design. […]

Pandemic leads consumers to choose healthier options 

The pandemic upended the lifestyles of many Americans, including for their wellness and fitness habits. According to a national survey conducted by polling firm Harris and commissioned by the American Psychological Association (APA), 40% of those that responded said they gained undesired weight during the pandemic (with an average gain of just under 30 pounds). […]

Post-pandemic behavior difficult to imagine

With the pandemic rapidly changing the lifestyles of Americans, companies in all consumer categories are trying to determine post-pandemic behavior through primary consumer research, which we refer to as “projective exercises”. In essence, the methodology simply asks consumers how their behavior and lifestyle will change post pandemic once the country gets back to a sense […]

The drive-thru business is booming

Aided by pandemic induced social distancing measures, consumers are flocking through drive-thru lanes at fast food restaurants in record numbers. According to our research, over 70% of American adults under the age of fifty and living in a suburb have utilized a drive-thru at least once during the past eighteen months. Although supercharged by the […]

Pandemic has reinvigorated call to stave off climate change

As a result of pandemic driven lockdowns, the world experienced an unprecedented 6% dip in energy related pollution as global travel slowed and rush-hour traffic faded to a bad (albeit temporary) memory. Many hoped that this would give humanity a little extra time to avert climate emergency. Despite this considerable decline in output, however, emissions […]

Parklets could persist after pandemic

Many of the municipalities across the US that modified their street configurations to comply with social distancing guidelines are expected to retain a portion of them now that the pandemic is easing. These modifications include road closures, wider sidewalks with narrowed streets and parklets that were primarily used to expand restaurant seating to the outdoors. […]

Art is redefining the retail experience

For a variety of commercial entities, art is increasingly seen as a design and experiential tool to set the tone of their brand and create a unique customer experience. Installing art installations (paintings, murals, and sculptures) is not necessarily a new phenomenon for luxury commercial venues like retail stores, restaurants, and hotels. Many of these […]

The reincarnation of the shopping center

A new, modern day interpretation of the ancient marketplace is rapidly growing across the United States and the majority are thriving. A marketplace is described as a group of retailers or venders that are con­gregated in one area to sell a diverse vari­ety of goods and services, mostly from the local community, although others include […]