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the ice report

Helping brands better understand and connect with their customers.

Tag: consumer lifestyles

Written by IceologyJune 10, 2021June 15, 2021

ICE Uncut goes live

After utilizing this product for a while now, we’ve decided to officially make it part of our lineup. Want to know more about how we can help you and your business? Check us out at iceology.com

Written by IceologySeptember 2, 2020September 2, 2020

Consumers acknowledge taking pre-pandemic lives for granted

Predictions regarding the aftermath of the COVID-19 pandemic on society are abound. Many economists, and some sociologists, are predicting a dark decade ahead that is more reminiscent of the Great Depression (although not nearly as severe) where consumers are more fearful, depressed, and reserved. Others are predicting a renaissance akin to the Roaring Twenties. Many […]

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