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the ice report

Helping brands better understand and connect with their customers.

Tag: consumer trend

Written by IceologySeptember 2, 2020September 2, 2020

Consumers acknowledge taking pre-pandemic lives for granted

Predictions regarding the aftermath of the COVID-19 pandemic on society are abound. Many economists, and some sociologists, are predicting a dark decade ahead that is more reminiscent of the Great Depression (although not nearly as severe) where consumers are more fearful, depressed, and reserved. Others are predicting a renaissance akin to the Roaring Twenties. Many […]

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