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the ice report

Helping brands better understand and connect with their customers.

Tag: dealerships

Written by IceologyJanuary 22, 2026January 27, 2026

Customer delivery spaces are enhancing purchase experience

Customer delivery spaces are increasingly becoming part and parcel of new automotive dealership layouts. Luxury brands started the trend around 15 years ago with the trend expanding among mass market brands. The genesis of customer delivery spaces dates to the late 1980s when Saturn designed them into their dealership layout. Although Saturn ultimately failed, its […]

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