The reincarnation of the shopping center

A new, modern day interpretation of the ancient marketplace is rapidly growing across the United States and the majority are thriving. A marketplace is described as a group of retailers or venders that are con­gregated in one area to sell a diverse vari­ety of goods and services, mostly from the local community, although others include […]

The rise of the narcissistic consumer

Narcissism is a rapidly emerging consumer emotion that has the potential of dramati­cally changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissis­tic behavior is a by-product of the evolv­ing psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on to […]