Physical space shapes customer experience, sets emotions

Physical space, and the ambiance it can provide, is proving to be critically important in shaping emotional wellbeing. It can make people happy, confident, relaxed, energetic, and more. From a commercial standpoint, it can drive revenue and satisfaction.  All business categories are starting to recognize its importance. Even employers understand the importance of physical space […]

Flagships continue to grow in size and focus on hospitality

The trend toward larger designer store flagships continues with a new House of Dior opening in NYC on the corner of Madison Avenue and West 57th in NYC. Designed by legendary retail architect Peter Marino, the new space is close to 50,000 square feet over four floors and flanked with 20-foot-high glass. The new flagship […]

The drive-thru business is booming

Aided by pandemic induced social distancing measures, consumers are flocking through drive-thru lanes at fast food restaurants in record numbers. According to our research, over 70% of American adults under the age of fifty and living in a suburb have utilized a drive-thru at least once during the past eighteen months. Although supercharged by the […]

Art is redefining the retail experience

For a variety of commercial entities, art is increasingly seen as a design and experiential tool to set the tone of their brand and create a unique customer experience. Installing art installations (paintings, murals, and sculptures) is not necessarily a new phenomenon for luxury commercial venues like retail stores, restaurants, and hotels. Many of these […]