Tag: wellness

Written by Iceology

Wellness is becoming the new buzzword for luxury

Wellness has become part of the luxury lexicon with it in almost every luxury brand’s playbook. According to the Global Wellness Institute, wellness is the active pursuit of activities, choices and lifestyles that lead to a state of holistic health.  We look at wellness in two ways: core and peripheral. Core wellness are products and […]

Written by Iceology

Pandemic leads consumers to choose healthier options 

The pandemic upended the lifestyles of many Americans, including for their wellness and fitness habits. According to a national survey conducted by polling firm Harris and commissioned by the American Psychological Association (APA), 40% of those that responded said they gained undesired weight during the pandemic (with an average gain of just under 30 pounds). […]