Wellness is becoming the new buzzword for luxury

Wellness has become part of the luxury lexicon with it in almost every luxury brand’s playbook. According to the Global Wellness Institute, wellness is the active pursuit of activities, choices and lifestyles that lead to a state of holistic health.  We look at wellness in two ways: core and peripheral. Core wellness are products and […]

Gen Z is restoring physical retail, but want changes

Retail industry analytics firm, RetailNext, recently announced results from a study on Zoomers. They are driving much of the post pandemic recovery in physical retail stores (nearly 70% of them shopping weekly). The downside is they want the same level of speed and ease they enjoy online.  The survey found that just over 35% of […]

Gen Z showing signs of breaking out of their social bubble

The results of an interesting research study were recently published by The Harris Poll about Gen Z and their usage of social media. The most interesting statistic was that of the roughly half polled said they wished that social media platforms like TikTok, Snapchat, and X were never invented. That share drops to about 15% […]

More young adults are choosing a childless lifestyle

Children are less likely to be in the future of young adult couples. According to the Pew Research Center, 30% of those 18 to 34 without children aren’t sure if they want kids, 18% saying that they don’t.  Though not a new phenomenon, it is a growing one. The US fertility rate has been trending […]

Flagships continue to grow in size and focus on hospitality

The trend toward larger designer store flagships continues with a new House of Dior opening in NYC on the corner of Madison Avenue and West 57th in NYC. Designed by legendary retail architect Peter Marino, the new space is close to 50,000 square feet over four floors and flanked with 20-foot-high glass. The new flagship […]

Gender continues to trend neutral

PacSun recently expanded its retail and merchandise portfolio with a gender-neutral format devoted to children. Dubbed PacSun Kids, the new brand’s debut shop neighbors its location at Mall of America, Bloomington, Minnesota. The 1,435 sq. ft. store does not provide any specific girl or boy styles or fits and boasts a colorful and high energy design. […]

Pandemic leads consumers to choose healthier options 

The pandemic upended the lifestyles of many Americans, including for their wellness and fitness habits. According to a national survey conducted by polling firm Harris and commissioned by the American Psychological Association (APA), 40% of those that responded said they gained undesired weight during the pandemic (with an average gain of just under 30 pounds). […]

Post-pandemic behavior difficult to imagine

With the pandemic rapidly changing the lifestyles of Americans, companies in all consumer categories are trying to determine post-pandemic behavior through primary consumer research, which we refer to as “projective exercises”. In essence, the methodology simply asks consumers how their behavior and lifestyle will change post pandemic once the country gets back to a sense […]

The drive-thru business is booming

Aided by pandemic induced social distancing measures, consumers are flocking through drive-thru lanes at fast food restaurants in record numbers. According to our research, over 70% of American adults under the age of fifty and living in a suburb have utilized a drive-thru at least once during the past eighteen months. Although supercharged by the […]