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Author: Iceology
Remembering Dave Power by Chris Cedergren
A true legend has passed. Dave Power had a remarkable impact on the automotive industry, changing it from a manufacturing driven business to one that is consumer centric. Although the traditional Big Three at the time initially balked at the results of early versions of J.D. Power’s Customer Satisfaction and Initial Quality Index, they eventually […]
User experience will the the biggest strength of Apple Car
A new round of rumors and speculations has sprouted surrounding the much-postulated Apple Car. Now, fueled by announcements that Hyundai was in talks to manufacture the vehicle, renewed interest in the tech company’s auto-related goings on has been hitting the headlines. Though Hyundai immediately walked back its statements after announcing that it was in […]
The new suburbia is coming
The suburbs are coming back, and not necessarily because of COVD-19. The resurgence is founded in a confluence of economics, demographics, and to a lesser degree, pandemic driven work environment changes. The high cost of living in cities, lack of open space to rear children, and safety issues eventually make the suburbs attractive to new […]
Consumers acknowledge taking pre-pandemic lives for granted
Predictions regarding the aftermath of the COVID-19 pandemic on society are abound. Many economists, and some sociologists, are predicting a dark decade ahead that is more reminiscent of the Great Depression (although not nearly as severe) where consumers are more fearful, depressed, and reserved. Others are predicting a renaissance akin to the Roaring Twenties. Many […]
Art is redefining the retail experience
For a variety of commercial entities, art is increasingly seen as a design and experiential tool to set the tone of their brand and create a unique customer experience. Installing art installations (paintings, murals, and sculptures) is not necessarily a new phenomenon for luxury commercial venues like retail stores, restaurants, and hotels. Many of these […]
The reincarnation of the shopping center
A new, modern day interpretation of the ancient marketplace is rapidly growing across the United States and the majority are thriving. A marketplace is described as a group of retailers or venders that are congregated in one area to sell a diverse variety of goods and services, mostly from the local community, although others include […]
The limousine gives way to the luxury van
The limousine as we know it, the long, stretched Cadillac or Lincoln with seating for up to nine passengers is dying a slow death. Taking the limo’s place has been normal-sized luxury sedans (BMW 7-Series/ Mercedes-Benz S-Class) and luxury SUVs (Cadillac Escalade/Lincoln Navigator). But these vehicles lack some of the comfort features, flexibility, privacy, and […]
The rise of the narcissistic consumer
Narcissism is a rapidly emerging consumer emotion that has the potential of dramatically changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissistic behavior is a by-product of the evolving psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on […]
The rising tide of fandom
While a fan base was once limited to celebrities, sports, and entertainment, brands and products are starting to see them en masse. Apple and Tesla, for example, have huge fan bases where customers will wait in line for hours to purchase the latest iPhone or volunteer to deliver freshly manufactured Model 3s to new customers. […]
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