The new suburbia is coming

The suburbs are coming back, and not necessarily because of COVD-19. The resurgence is founded in a confluence of economics, demographics, and to a lesser degree, pandemic driven work environment changes. The high cost of living in cities, lack of open space to rear children, and safety issues eventually make the suburbs attractive to new […]

Art is redefining the retail experience

For a variety of commercial entities, art is increasingly seen as a design and experiential tool to set the tone of their brand and create a unique customer experience. Installing art installations (paintings, murals, and sculptures) is not necessarily a new phenomenon for luxury commercial venues like retail stores, restaurants, and hotels. Many of these […]

The reincarnation of the shopping center

A new, modern day interpretation of the ancient marketplace is rapidly growing across the United States and the majority are thriving. A marketplace is described as a group of retailers or venders that are con­gregated in one area to sell a diverse vari­ety of goods and services, mostly from the local community, although others include […]

The limousine gives way to the luxury van

The limousine as we know it, the long, stretched Cadillac or Lincoln with seating for up to nine passengers is dying a slow death. Taking the limo’s place has been nor­mal-sized luxury sedans (BMW 7-Series/ Mercedes-Benz S-Class) and luxury SUVs (Cadillac Escalade/Lincoln Navigator). But these vehicles lack some of the comfort features, flexibility, privacy, and […]

The rise of the narcissistic consumer

Narcissism is a rapidly emerging consumer emotion that has the potential of dramati­cally changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissis­tic behavior is a by-product of the evolv­ing psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on to […]

The rising tide of fandom

Fans of specific interests have existed since time immemorial. In today’s culture, the number and intensity of fans has reached a fever pitch and is morphing into fandom.  Many sociologists attribute the rise of fandom to less interpersonal socialization (partly driven by fragmented families and social media), which is creating a need to closely identify with […]

Is the sedan as a luxury flagship dead?

With the rapid decline in sedan sales and fast rise in demand for SUVs, including luxury models, some brands are questioning the need for a flagship sedan when their seven-passenger SUVs can serve that role. We recently took that notion to luxury vehicle owners and asked them to select the flagship for a variety of […]

Look for the color purple to find EV buyers

Interestingly, but perhaps of no surprise, is that there is a correlation between EVs and political party affiliation with our research indicating that registered Democrats purchase more EVs than those that claim their political affiliation as a Republican. For example, roughly 40% of EV buyers (heavily influenced by Tesla) that were surveyed in the fourth […]