With the pandemic rapidly changing the lifestyles of Americans, companies in all consumer categories are trying to determine post-pandemic behavior through primary consumer research, which we refer to as “projective exercises”. In essence, the methodology simply asks consumers how their behavior and lifestyle will change post pandemic once the country gets back to a sense […]
Aided by pandemic induced social distancing measures, consumers are flocking through drive-thru lanes at fast food restaurants in record numbers. According to our research, over 70% of American adults under the age of fifty and living in a suburb have utilized a drive-thru at least once during the past eighteen months. Although supercharged by the […]
The renaissance of localized merchants commenced more than thirty years ago with the dawn of the community farmer’s market. After a slow progression over the years, the concept of locally owned and controlled independent retailers is booming. These commercial entities are usually small in size and scope, generally having only a handful of locations in […]
As a result of pandemic driven lockdowns, the world experienced an unprecedented 6% dip in energy related pollution as global travel slowed and rush-hour traffic faded to a bad (albeit temporary) memory. Many hoped that this would give humanity a little extra time to avert climate emergency. Despite this considerable decline in output, however, emissions […]
Major cities around the world are increasingly embracing the idea of the 15-minute city as a potential magic bullet to make their cities more livable, sustainable, and less congested. The idea is that all essential services, grocery stores to medical facilities, are within a 15-minute walk or bike-ride from a resident’s home. A similar concept […]
The suburbs are coming back, and not necessarily because of COVD-19. The resurgence is founded in a confluence of economics, demographics, and to a lesser degree, pandemic driven work environment changes. The high cost of living in cities, lack of open space to rear children, and safety issues eventually make the suburbs attractive to new […]
For a variety of commercial entities, art is increasingly seen as a design and experiential tool to set the tone of their brand and create a unique customer experience. Installing art installations (paintings, murals, and sculptures) is not necessarily a new phenomenon for luxury commercial venues like retail stores, restaurants, and hotels. Many of these […]
A new, modern day interpretation of the ancient marketplace is rapidly growing across the United States and the majority are thriving. A marketplace is described as a group of retailers or venders that are congregated in one area to sell a diverse variety of goods and services, mostly from the local community, although others include […]
The limousine as we know it, the long, stretched Cadillac or Lincoln with seating for up to nine passengers is dying a slow death. Taking the limo’s place has been normal-sized luxury sedans (BMW 7-Series/ Mercedes-Benz S-Class) and luxury SUVs (Cadillac Escalade/Lincoln Navigator). But these vehicles lack some of the comfort features, flexibility, privacy, and […]
Narcissism is a rapidly emerging consumer emotion that has the potential of dramatically changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissistic behavior is a by-product of the evolving psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on […]
the ice report 
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