The pandemic upended the lifestyles of many Americans, including for their wellness and fitness habits. According to a national survey conducted by polling firm Harris and commissioned by the American Psychological Association (APA), 40% of those that responded said they gained undesired weight during the pandemic (with an average gain of just under 30 pounds). […]
Many people appear to be burning out on their connected lifestyles. According to a recent consumer assessment conducted by Iceology, nearly 65% of adults stated that they are experiencing some level of tech burnout. With the pandemic subsiding, over half of these consumers stated that they are beginning to shift more of their daily activities offline. The activity they […]
For a variety of commercial entities, art is increasingly seen as a design and experiential tool to set the tone of their brand and create a unique customer experience. Installing art installations (paintings, murals, and sculptures) is not necessarily a new phenomenon for luxury commercial venues like retail stores, restaurants, and hotels. Many of these […]
A new, modern day interpretation of the ancient marketplace is rapidly growing across the United States and the majority are thriving. A marketplace is described as a group of retailers or venders that are congregated in one area to sell a diverse variety of goods and services, mostly from the local community, although others include […]
Narcissism is a rapidly emerging consumer emotion that has the potential of dramatically changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissistic behavior is a by-product of the evolving psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on […]
With the rapid decline in sedan sales and fast rise in demand for SUVs, including luxury models, some brands are questioning the need for a flagship sedan when their seven-passenger SUVs can serve that role. We recently took that notion to luxury vehicle owners and asked them to select the flagship for a variety of […]
Interestingly, but perhaps of no surprise, is that there is a correlation between EVs and political party affiliation with our research indicating that registered Democrats purchase more EVs than those that claim their political affiliation as a Republican. For example, roughly 40% of EV buyers (heavily influenced by Tesla) that were surveyed in the fourth […]
Los Angeles | New York | Austin “Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” – Mark Twain
the ice report 
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