Tag: brand loyalty

Written by Iceology

The rising tide of fandom

While a fan base was once limited to celebrities, sports, and entertainment, brands and products are starting to see them en masse. Apple and Tesla, for example, have huge fan bases where customers will wait in line for hours to purchase the latest iPhone or volunteer to deliver freshly manufactured Model 3s to new customers. […]

Written by Iceology

Boredom is a growing threat to brand loyalty

Nearly half of consumers under the age of thirty-five indicate that they stop patronizing a brand because they are bored with it. Iceology Research Communities, January 2019   While in the past brands could count on the traditional metrics of defining customer satisfaction, great customer service, high quality merchandise and a strong value proposition to […]