While a fan base was once limited to celebrities, sports, and entertainment, brands and products are starting to see them en masse. Apple and Tesla, for example, have huge fan bases where customers will wait in line for hours to purchase the latest iPhone or volunteer to deliver freshly manufactured Model 3s to new customers. They also never question the pricing of these brand’s products.

Over a third of consumers claim they are a fan of a particular brand or product.

Iceology Research Communities, February 2019