Art is redefining the retail experience

For a variety of commercial entities, art is increasingly seen as a design and experiential tool to set the tone of their brand and create a unique customer experience. Installing art installations (paintings, murals, and sculptures) is not necessarily a new phenomenon for luxury commercial venues like retail stores, restaurants, and hotels. Many of these […]

The rise of the narcissistic consumer

Narcissism is a rapidly emerging consumer emotion that has the potential of dramati­cally changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissis­tic behavior is a by-product of the evolv­ing psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on to […]

The rising tide of fandom

Fans of specific interests have existed since time immemorial. In today’s culture, the number and intensity of fans has reached a fever pitch and is morphing into fandom.  Many sociologists attribute the rise of fandom to less interpersonal socialization (partly driven by fragmented families and social media), which is creating a need to closely identify with […]

Boredom is a growing threat to brand loyalty

Customer satisfaction has represented the bedrock for maintaining high customer loyalty for a brand, no matter the product or service that it sells. While the correlation between satisfaction and loyalty has been a sound premise for decades, there are growing indications that it is beginning to fail, especially among younger consumers. The phenomenon is spanning […]