The suburbs are coming back, and not necessarily because of COVD-19. The resurgence is founded in a confluence of economics, demographics, and to a lesser degree, pandemic driven work environment changes. The high cost of living in cities, lack of open space to rear children, and safety issues eventually make the suburbs attractive to new […]
Narcissism is a rapidly emerging consumer emotion that has the potential of dramatically changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissistic behavior is a by-product of the evolving psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on […]
While a fan base was once limited to celebrities, sports, and entertainment, brands and products are starting to see them en masse. Apple and Tesla, for example, have huge fan bases where customers will wait in line for hours to purchase the latest iPhone or volunteer to deliver freshly manufactured Model 3s to new customers. […]
A growing number of aging Millennials are discovering smaller communities as a place where they want to raise their families. Their motivation for moving to these less densely populated areas is to seek a better lifestyle for their new families in terms of safety, environment, and a sense of community. The latter is perhaps most […]
the ice report 