Written by IceologyFebruary 6, 2019March 20, 2019

Boredom is a growing threat to brand loyalty

Customer satisfaction has represented the bedrock for maintaining high customer loyalty for a brand, no matter the product or service that it sells. While the correlation between satisfaction and loyalty has been a sound premise for decades, there are growing indications that it is beginning to fail, especially among younger consumers. The phenomenon is spanning […]

Written by IceologyJanuary 17, 2019March 20, 2019

The rebirth of small communities

A growing number of aging Millennials are discovering smaller communities as a place where they want to raise their families. Their motivation for moving to these less densely populated areas is to seek a better lifestyle for their new families in terms of safety, environment, and a sense of community. The latter is perhaps most […]