Boredom is a growing threat to brand loyalty

Nearly half of consumers under the age of thirty-five indicate that they stop patronizing a brand because they are bored with it. Iceology Research Communities, January 2019   While in the past brands could count on the traditional metrics of defining customer satisfaction, great customer service, high quality merchandise and a strong value proposition to […]

The rebirth of small communities

A growing number of aging Millennials are discovering smaller communities as a place where they want to raise their families. Their motivation for moving to these less densely populated areas is to seek a better lifestyle for their new families in terms of safety, environment, and a sense of community. The latter is perhaps most […]