Gender continues to trend neutral

PacSun recently expanded its retail and merchandise portfolio with a gender-neutral format devoted to children. Dubbed PacSun Kids, the new brand’s debut shop neighbors its location at Mall of America, Bloomington, Minnesota. The 1,435 sq. ft. store does not provide any specific girl or boy styles or fits and boasts a colorful and high energy design. […]

Pandemic leads consumers to choose healthier options 

The pandemic upended the lifestyles of many Americans, including for their wellness and fitness habits. According to a national survey conducted by polling firm Harris and commissioned by the American Psychological Association (APA), 40% of those that responded said they gained undesired weight during the pandemic (with an average gain of just under 30 pounds). […]

First the 15 minute city, now the 24/7 suburb

Major cities around the world are increasingly embracing the idea of the 15-minute city as a potential magic bullet to make their cities more livable, sustainable, and less congested. The idea is that all essential services, grocery stores to medical facilities, are within a 15-minute walk or bike-ride from a resident’s home.   A similar concept […]

Parklets could persist after pandemic

Many of the municipalities across the US that modified their street configurations to comply with social distancing guidelines are expected to retain a portion of them now that the pandemic is easing. These modifications include road closures, wider sidewalks with narrowed streets and parklets that were primarily used to expand restaurant seating to the outdoors. […]

Tech burnout is on the rise

Many people appear to be burning out on their connected lifestyles. According to a recent consumer assessment conducted by Iceology, nearly 65% of adults stated that they are experiencing some level of tech burnout. With the pandemic subsiding, over half of these consumers stated that they are beginning to shift more of their daily activities offline. The activity they […]

The rise of the narcissistic consumer

  Narcissism is a rapidly emerging consumer emotion that has the potential of dramati­cally changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissis­tic behavior is a by-product of the evolv­ing psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on […]

Is the sedan as a luxury flagship dead?

With the rapid decline in sedan sales and fast rise in demand for SUVs, including luxury models, some brands are questioning the need for a flagship sedan when their seven-passenger SUVs can serve that role. We recently took that notion to luxury vehicle owners and asked them to select the flagship for a variety of […]

Look for the color purple to find EV buyers

Interestingly, but perhaps of no surprise, is that there is a correlation between EVs and political party affiliation with our research indicating that registered Democrats purchase more EVs than those that claim their political affiliation as a Republican. For example, roughly 40% of EV buyers (heavily influenced by Tesla) that were surveyed in the fourth […]