With the rapid decline in sedan sales and fast rise in demand for SUVs, including luxury models, some brands are questioning the need for a flagship sedan when their seven-passenger SUVs can serve that role. We recently took that notion to luxury vehicle owners and asked them to select the flagship for a variety of […]
Interestingly, but perhaps of no surprise, is that there is a correlation between EVs and political party affiliation with our research indicating that registered Democrats purchase more EVs than those that claim their political affiliation as a Republican. For example, roughly 40% of EV buyers (heavily influenced by Tesla) that were surveyed in the fourth […]
Nearly half of consumers under the age of thirty-five indicate that they stop patronizing a brand because they are bored with it. Iceology Research Communities, January 2019 While in the past brands could count on the traditional metrics of defining customer satisfaction, great customer service, high quality merchandise and a strong value proposition to […]
Los Angeles | New York | Austin “Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” – Mark Twain
A growing number of aging Millennials are discovering smaller communities as a place where they want to raise their families. Their motivation for moving to these less densely populated areas is to seek a better lifestyle for their new families in terms of safety, environment, and a sense of community. The latter is perhaps most […]
the ice report 