Many people appear to be burning out on their connected lifestyles. According to a recent consumer assessment conducted by Iceology, nearly 65% of adults stated that they are experiencing some level of tech burnout. With the pandemic subsiding, over half of these consumers stated that they are beginning to shift more of their daily activities offline. The activity they […]
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For a variety of commercial entities, art is increasingly seen as a design and experiential tool to set the tone of their brand and create a unique customer experience. Installing art installations (paintings, murals, and sculptures) is not necessarily a new phenomenon for luxury commercial venues like retail stores, restaurants, and hotels. Many of these […]
A new, modern day interpretation of the ancient marketplace is rapidly growing across the United States and the majority are thriving. A marketplace is described as a group of retailers or venders that are congregated in one area to sell a diverse variety of goods and services, mostly from the local community, although others include […]
The limousine as we know it, the long, stretched Cadillac or Lincoln with seating for up to nine passengers is dying a slow death. Taking the limo’s place has been normal-sized luxury sedans (BMW 7-Series/ Mercedes-Benz S-Class) and luxury SUVs (Cadillac Escalade/Lincoln Navigator). But these vehicles lack some of the comfort features, flexibility, privacy, and […]
Narcissism is a rapidly emerging consumer emotion that has the potential of dramatically changing how brands interact with their customers. As Kit Yarrow, a leading consumer psychologist stated, “Narcissistic behavior is a by-product of the evolving psychology of today’s consumer who is more emotional, self-centered, self-righteous, stressed, and quicker to anger.” She goes on […]
While a fan base was once limited to celebrities, sports, and entertainment, brands and products are starting to see them en masse. Apple and Tesla, for example, have huge fan bases where customers will wait in line for hours to purchase the latest iPhone or volunteer to deliver freshly manufactured Model 3s to new customers. […]
With the rapid decline in sedan sales and fast rise in demand for SUVs, including luxury models, some brands are questioning the need for a flagship sedan when their seven-passenger SUVs can serve that role. We recently took that notion to luxury vehicle owners and asked them to select the flagship for a variety of […]
Nearly half of consumers under the age of thirty-five indicate that they stop patronizing a brand because they are bored with it. Iceology Research Communities, January 2019 While in the past brands could count on the traditional metrics of defining customer satisfaction, great customer service, high quality merchandise and a strong value proposition to […]
A growing number of aging Millennials are discovering smaller communities as a place where they want to raise their families. Their motivation for moving to these less densely populated areas is to seek a better lifestyle for their new families in terms of safety, environment, and a sense of community. The latter is perhaps most […]
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